The chemist Eugène Schueller founded L'Oréal brand in France in 1907. The first products created were hair dyes
. A few years later perfumes
were launched. Thanks to his success, he began to settle in countries around the world, being more than 150. His product lines include a wide range of perfumery, cosmetics and makeup
that all the group brands offer: Lancome
, Helena Rubinstein
and many more.