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MUGLER presented his first clothing collection in 1973 at Café de Paris and in 1974 created the brand that bears his name. He was known as "creator of impact" for his innovative way to use shapes and materials. In 1992 he launched his first Haute Couture collection and simultaneously his first perfume. As his artistic director Pierre Aulas said, "perfume success lies in the strength of the unsuspected, the power of boldness and creativity without limits ".