Valentino Clemente Ludovico Garavani opened his first store in 1959 on Via Condotti in Rome. The Italian designer was famous for emphasizing the femininity of women and the use of high quality materials and bright colors. His favorite color is red,
so he was also known as "Red Valentino". In 1978 he presented his first fragrance and has recently come to an agreement with Puig Laboratories to keep on commercializing his fragances.
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