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Since its creation by visionary Armand Petitjean in 1935, Lancôme has been a brand built by and for women, where the greatest obsession has always been to listen to their needs, desires and illusions, whatever their age or skin colour, with the benefits of science and the most innovative products at their service.
All of this with a very clear brand philosophy: happiness is the most attractive form of beauty.
The first treatment of the Maison Lancôme, Nutrix, appeared in 1936. It was a nutritious cream with exceptional regenerating properties that had resounding success. It was used to protect the skin from the sun, the stinging caused by certain plants, mosquito bites and intense cold; it was also used to soothe chapped skin.
It healed superficial wounds and calmed the stinging that diapers caused on babies' skin. Even the British Defence Minister proclaimed Nutrix as the only cream remedy in case of a nuclear attack!
During the war, customers queued in front of the Lancôme boutique with empty Nutrix jars in their hands. Not even in the hardest of times did the Maison make concessions regarding the quality of its products!
THE EXCELLENCE OFA PERFUMIST HOUSE
The birth of a brand, the beginning of an eternal story of true love between Lancôme and women. Armand Petitjean orchestrated the appearance of Lancôme with great skill. In June 1935 he launched his first five fragrances simultaneously, presenting them to the world at the opening of the Universal Exhibition in Brussels.
Surprising perfumes for those times, bottles adorned with gold, orchids, green forests and marine rope mouldings; they were a snub to the geometric and ascetic Art Deco of the moment. This fivefold launch was carefully calculated. In fact, it managed to encapsulate a universe of multiple cultures in each fragrance.
The result of this presentation turned into a milestone for Lancôme's image, the five fragrances won a medal at the Brussels exhibition, showing Petitjean's ambition clear.
THE EXCELLENCE OFLANCÔME’S MAKE-UP
The make-up line was expanded with the arrival of Rose de France (1937). This pink lipstick was delicate, rich and silky. Armand Petitjean preferred a red that provoked and attracted more than a red that incited kissing.
Its luminous pink colour enhanced the radiant smile of women. Its unique texture, its brilliant colour and the magic of its aroma, produced with Bulgarian natural rose, made this lipstick an icon for more than 30 years.
Today, L'Absolu Rouge and Rouge in Love are its worthy descendants, brightly coloured celebrations and the nourishing texture that enhances every smile.
DECLARING HAPPINESS
Lancôme, since its origin, has been a brand built by and for women, where the greatest obsession has always been to listen to women's needs, desires and illusions. It is no longer enough to make them feel beautiful. At Lancôme, we want to go a little further. We want to be a relevant brand. We want women to be happy.
