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Loewe

To get to know the great success of the famous brand Loewe, we must take a look back to its important history. The history of this company dates back to 1846, moment at which a company of leather goods is based in the center of Madrid. Eventually, in 1872, the artisan creator of the brand Enrique Loewe Roessberg was established in Spain, and in 1892 the brand begins to have a great reputation. Its creations were so successful, that the King Alfonso XIII gave the company the title of Purveyor to the Royal Household in 1905. From there, they also expanded to Barcelona and its recognition began to transcend the national level. In addition to fashion and Haute Couture, Loewe also began to leave its mark through fragrances. The success of Loewe perfumes begins in the 70s with L. de Loewe for women. This was its first fragrance, launched in 1974. With the great success behind the company was acquired by the big multinational LVMH in 1987. From this moment, Loewe began to have a great impact worldwide. Nowadays, perfumes Loewe are some of the most beloved scents by perfumery lovers, from which we can highlight some of their perfumes, such as Aire Loewe, which remains today one of the best-selling fragrances in the Spanish market since 1945.

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