In 1872 Yushin Fukuhara founded Shiseido brand which opened the first Western-style pharmacy in Japan. In the early 20th century, Shinzo, the founder's son, began researching new matter to incorporate into their cosmetics
and established the basic slogans of the brand: image, quality and good service. Today the company has grown internationally and has many high quality cosmetic
products for the face
and also a collection for suncare
, fragrances and men products men
. These products combine the highest technology standards with the company tradition.