HELENA RUBINSTEIN opened a small beauty salon in Paris in 1912 but closed after a short time and in 1915 she opened another salon in New York and two years later she owned a chain, some of them had restaurant and gym.
In 1938 she married for the second time to a man 23 years younger than her, so she became more interested in anti-aging treatments and cosmetics for men. Today we can find treatments for face and body care, and makeup.
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