Josephine Esther Mentzer, from New York was very interested in the world of cosmetics since childhood. Her uncle, chemist John Schotz, taught her how to create various
products for skin care, which she sold in hotels and beauty salons.
In 1946 she founded Estée Lauder brand. She loved contacting customers, felt happy advising about was about the products that could serve their needs according to their skin type. In 1995 the company quoted on the stock market and bought many major brands as Donna Karan, Tommy Hilfiguer, Darphin, Tony Gard, MAC, Bobbi Brown, La Mer and many others.