BEAUTIFUL BELLE by Estée Lauder is a feminine Eau de Parfum belonging to the Oriental Floral olfactory family. Launched in 2018, it belongs to the brand's Beautiful collection, which shows different facets of women's beauty.
This time he is inspired by modern love, that love of passion in abundance, of the need to live it quickly, with an idealized and romantic aspect. Its olfactory pyramid resembles the journey of love. At first, enthusiasm assails, an effervescent and contagious happiness, very bright that is felt with notes of lychee, rose petals and mimosa. Then the romance overflows us, the magic creating itself, an irrepressible passion that is perceived with notes of orange blossom, gardenia and tuberose, extremely bright and feminine. Finally, love culminates with a promise, that force of love that makes you swear a “forever” is captured in oriental notes of orris root, marzipan musk and ambroxan.
THE BOTTLE. A complete statement of intent. A luminous and crystalline bottle with folds at its base that recall a veil brushed by the breeze and golden details that indicate that it is a white, delicate and feminine perfume.
THE JOURNEY OF LOVE. Its entire composition is based on the different phases of falling in love, a concept widely used in perfumery, but never transmitted in such clear feelings as enthusiasm, romance and promise.
BREAKING THE RULES. Because a romantic woman can also be a real woman, atypical and with very clear ideas, Estée Lauder shows us in her campaign that modern love also breaks all those stereotypes.