Issey Miyake LE SEL D’ISSEY CASE

Le Sel d'Issey. The new refillable, vegan men's fragrance Le Sel d'Issey is the vibrant new eau de toilette for men from Issey Miyake.

Abundant and translucent, water carries invisible and inseparable salts. When water changes state and evaporates, the salt crystallizes and leaves its unmistakable aroma on the skin. The senses awaken, the pulse quickens, and the movement propels you forward.

Feel alive, feel the energy. Le Sel d'Issey. The power of salt.

A marine and woody masculine fragrance.

This fresh new fragrance, created by perfumer Quentin Bisch, reveals a vigorous saline accord enhanced by intense masculine notes.

• Made with 95% naturally derived ingredients and 100% naturally derived French alcohol, Le Sel d'Issey Eau de Toilette is a vegan-certified perfume.

The perfume encapsulates an infinite movement, expressed through two olfactory polarities.

• Representing the sea, the polarity of salt is composed of a vivid salt accord combining naturally-occurring seaweed and oakmoss, a type of algae that migrated from water to land. Embodying a constant flow, it represents the eternal bond between sea and land and connects the two polarities of the fragrance.
• The polarity of the earth is infused with intense woody notes that add density and texture to the scent. Natural sandy vetiver is blended with natural recycled cedarwood, an ingredient distilled from secondary dust used in furniture manufacturing. Top notes of effervescent natural ginger enhance the freshness of the salt accord.

The interplay between salty and woody polarities infuses the fragrance with dynamic energy, for a powerful and fresh intensity.

A perfume bottle inspired by salt.

For Le Sel d'Issey, internationally renowned Japanese designer Tokujin Yoshioka has created a bottle with a pure, crisp aesthetic, embodying the brilliance of light and the energy of salt.

• Made from 20% recycled glass, the bottle’s transparency reveals the light grey colour of the fragrance within, echoing the salt at the centre of the fragrance. A transparent hemisphere is encapsulated at the base, conveying a powerful masculinity.
  
• Inspired by salt, the light grey of the outer packaging combines the scent with the purity of its natural tone. For the first time, the box contains 10% recycled seaweed of natural origin, along with material from FSC™-certified managed forests and other controlled sources. Its matte texture is reminiscent of the tactile surface of salt crystals.