de Diesel is a men's “Eau de Toilette” that is included in the Woody Aromatic family, launched in 2018 by Nelly Hachem-Ruiz, it reflects a new concept of bravery, urbanism and masculinity.
Inspired by the streets of big cities, its culture and its stories, this fragrance invites us to fight, to be persevering and to reach our goals, thus describing an active, charismatic man with a lot of inner strength. Rebel, modern and casual, the DIESEL man seeks his identity in the hard cement that paves the streets, thus making the city his playground.
Its wake begins with a fusion of hesperides and fruit notes (bergamot, apple and basil) creating a light and energetic output. Next, licorice and cardamom add an original and unusual touch, defining a new concept of modern masculinity. Finally, a warm and slightly adulterated background ends this creation.
ONLY THE BRAVE . It is also the name given to a foundation by the Diesel firm, created by its founder and whose mission is to fight social inequality in northern Italy and in African countries.
CEMENT FIST . Only the Brave's iconic cuff is dyed in a sober gray shade that represents the color of the asphalt. This represents the fist of its creator, and on two of its fingers, we can see a ring with the brand's anagram.
LES TWINS . These famous dancers are in charge of putting a face to this perfume. His hip-hop style and his world-famous street dances put music and rhythm to the publicity of this novelty.