ELIZABETH ARDEN (whose real name was Florence Nightingale Graham) founded this large firm about a century ago. Elizabeth was the typical American professionalism personified. She based her empire into four basic pillars for feminine beauty, exercise, diet, massage and good body posture. Pioneer in the cosmetics industry, was the first to introduce eye makeup among American women.
In 1910 opened her first beauty salon "Red Door" on Fifth Ave., New York. The makeup products had beneficial properties for the skin, which was totally innovative. The red lipstick that matched the uniform worn by American women who served during World War II, became a legend. In a short period of times "Red Door" salons were opened along the entire planet.
When you know the product you want, it’s more convenient than shopping in stores. It’s delivered to your home the next day and the prices are much better.
E
Ernesto
Fast delivery and great variety of products
Because of my job I hardly have any time to go from store to store looking for the perfumes or creams I used, and the service and quick delivery from the website are perfect for me.