YUBI BLONDE luminosity revealing shampoo by Shu Uemura . The Yūbi Blonde luminosity revealing shampoo without pigments is especially suitable for blonde hair.
Enriched with Japanese white peony, a symbol of beauty in Japan, this professional formula deeply cleanses while conditioning the hair fiber with a smooth, natural shine finish.
White peony is carefully harvested in the Niigata mountains, where pure meltwater and low summer temperatures provide the ideal climate for the purest, double-flowered white peony to flourish.
Shu Uemura has dedicated more than 15 years to the care and selection of these flowers ensuring a conscious collection to take care of this precious resource. For this reason, only half of the flowers are hand-picked from May to June.
Blond is the most vulnerable color, that's why Yūbi Blonde was born, the new range for blonde hair by Shu Uemura that focuses on freezing the blonde's state of grace. The state of grace refers to that moment in which we have just left the salon and the blonde is bright, luminous, nourished and natural. Yūbi blonde helps to prolong this state in time to achieve an intact blonde.
Japanese white peony
Known as Shakuyaku in Japanese, the white peony is a symbol of purity and beauty in Japan. It contains great moisturizing, soothing and antioxidant properties.
Coming from the Niigata Mountains in Japan, the pure meltwater and low temperatures in summer provide the peony the ideal environment for the largest, double-flowered, pure white peonies to flourish, representing the characteristic snowfall of area.
Shu Uemura has dedicated 15 years to the process of selective cultivation of peonies, which are hand-picked from May to June and only half of the flowers are used, thus respecting their natural growth rate.
For whom? For all types of blondes
Concerns: Lack of shine, luminosity and softness in your blonde
Texture: Transparent gel with which you can illuminate and hydrate your blonde
1) Apply the appropriate amount of shampoo on wet hair
2) Massage from roots to ends, working on the scalp to remove impurities
3) Rinse thoroughly with water
The radiance-revealing shampoo cleanses impurities in depth and hydrates the hair thanks to the white peony.
The result is hydrated, luminous hair with hydrated hair fiber.