The French GUY LAROCHE began his career in the fashion world in 1949 when he began working for Jean Desses. After a trip to the U.S. to learn new Prêt-à-Porter techniques, in 1956 he opened his own shop at No. 37 Roosevelt Avenue in Paris. His first collection was very colorful, using pink, orange, coral, topaz and turquoise as base colors. Laroche designed both Haute Couture and Prêt-à-Porter. In 1966 he presented his first fragrance, Fidji. Later he launched Drakkar Noir, his perfume for men.
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