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Elie Saab
Elie Saab
Elie Saab
A new perfume capturing the spirit of the girl of now generation
Elie Saab
GIRL OF NOW
Always with her girls’band, she attracts all eyes on her. Her luminous aura captures the attention. Her boundless energy electrifies the room.

Her radiant smile brings time to a halt. Spontaneous, playful and carefree, she is the Girl of Now.
FLORAL FRAGANCE
An absolutely addictive almond imprint steeped in ELIE SAAB’s olfactory signature: an irresistible Orange Blossom-Patchouli accord. And the ultimate innovation of this scent is a flower created exclusively for Girl of Now: The Ormond Flower. Fine-cut like a couture gown, it gradually unveils its precious and gourmand facets thanks to an exclusive co-distillate: Orange Blossom Absolute and bitter Almond Essence.
Elie Saab
Elie Saab
A JEWEL-LIKE BOTTLE
The bottle features a precious glass made for the most unique of creations. Its perfectly round base fits snugly into the palm of the hand. Around the neck, a flower borrowed from ELIE SAAB’s couture minaudière collection forms a chain whose pastel blue hue is already iconic, having been spotted on the designer’s catwalks. A gem-like golden cap sits atop the bottle, in perfect balance.
The advertising campaign
A wild adventure as a reverse fairy tale that begins at midnight when three girlfriends step out into the City of Light. The night is theirs, they own it. All eyes are on them. From the streets of Paris to an intimate private club, ELIE SAAB’s muses laugh, dance, sing and play with the flashing cameras of the paparazzi
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