Custo brothers and David Dalmau created in the 80’s the brand that was first known by
Custo Line. The brothers made a trip across the world to have new experiences and observe anything that might inspire them as landscapes, culture, philosophy,
art, etc.. They were impressed by the "Californian Style" because of its prints and colors, which had not been seen in Spain until then. So they decided to learn printing techniques on cloth, graphic design and other arts & crafts to prepare their collection, which, apart from innovative also had to be very suitable. Their "star garments" are T-shirts but their collections cover all kind of clothes, skirts, pants, dresses, coats, etc.. Today the brand is known as Custo Barcelona and can boast of being the only Spanish fashion label that shows its models in the "New York Fashion Week."
In 2008 its first fragrance Pure Custo for Women was launched and soon after that Pure Custo for men was available.
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