'SKINIFICATION' Do you know this beauty trend?

In recent years, the beauty world has been evolving toward a more conscious and healthy philosophy. The concept of ' skinification ' emerged some time ago due to a growing demand for all-in-one makeup products that not only focused on the appearance of the skin, but also included ingredients in their formulations that helped care for, nourish, and treat the skin while we apply makeup. This is done by seeking the long-term health and well-being of our skin through the use of active ingredients present in skincare formulations, such as hyaluronic acid, vitamin C, ceramides, and niacinamide, among others.

What is " Skinification " of Makeup?

The term "skinification" comes from the English word " skin " and refers to the incorporation of skincare ingredients and benefits into makeup products. This includes foundations, concealers, lipsticks, and eyeshadows, which now not only provide color but are also formulated with beneficial ingredients for facial skin care.

This trend responds to a growing need for multifunctional products that save time and also provide real benefits to the skin.

What are the main benefits?

1. Hydration: Many products now contain ingredients like ceramides and hyaluronic acid to keep skin hydrated all day long. This extra hydration helps skin look much plumper and healthier.

2. Protection: Many foundations add sun protection factor (SPF) to their formulas, so you can skip the sunscreen step before applying makeup. But be careful! If you're exposed to the sun, remember to protect yourself every two hours, because wearing makeup all day won't be enough.

3. Anti-aging effect: Makeup bases with vitamin C or retinol that help combat the signs of aging.

4. Fewer blemishes: Thanks to ingredients like niacinamide and zinc, makeup can help treat pores, acne, or even rosacea while you wear it. This trend takes the fear of wearing makeup when the skin's natural barrier is weak or compromised.

5. Durability and comfort: This trend prioritizes healthy, natural skin over heavy, excessive makeup. No more heavy skin. These products are lighter and blend better with the skin.

If you haven't tried this trend yet, it's time to try products that not only provide makeup but also care for your skin. Are you up for the makeup-plus -skincare trend? We'll detail some of our favorite products.