Blonzing: everything you need to know about the most viral makeup of the summer

Summer is here, and with it come the latest trends. New nail polish colors, swimsuit styles, and, of course, makeup.

On social media, everyone's sporting a flawless complexion, radiant cheeks, and a sun-kissed glow that looks like it's been at the beach even though they haven't left the house. No layers, no heavy contouring, just a face that radiates health from within. Don't know what it's called? What you're seeing has a name: blonzing , and it's winning over all of us who want to wear makeup in the summer without it looking obvious.

During the summer, the real problem with makeup is the heat because skin breathes differently. Foundation feels heavy, concealer creases, and contouring seems unnecessary when all you want is a fresh, natural look. That's exactly where this makeup technique comes in.

What is blonzing and where does it come from?

The term blonzing comes from the fusion of two English words: blush and bronzing .

Its main objective is to combine both products to create a single finish that provides color, warmth, and radiance without being overdone. It's not a product itself, but a makeup technique that aims to mimic the natural effect of the sun reflecting off the most prominent areas of the face. Essentially, it seeks to reproduce that touch of color that appears after spending time in the sun.

Is blonzing suitable for all skin types?

Believe it or not, blonning is a totally versatile technique. Unlike other makeup styles that require more complex adjustments depending on skin tone, here the key is choosing the right colors for your skin phototype.

• For fair or cool-toned skin : look for bronzers in soft tan shades and blushes in pale pink or peach. Avoid very warm browns as they can look artificial.
• Medium or neutral skin tones : you have the most freedom. Terracotta, coral, and gold tones work well.
• For dark skin or skin with warm undertones : opt for bronzers with intense pigmentation and blushes in berry or bronze shades. The result is especially spectacular on tanned skin because the luminosity creates a striking contrast.

Estée Lauder

BRONZE GODDESS powder bronzer

Bronzing powder

From £ 26.84

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bareMinerals

COMPLEXION RESCUE BLONZER gel-cream bronzing blush

Highlighter makeup - Bronzers - Blusher

From £ 17.61

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Are blonzing and bronzing the same thing?

Both names sound almost the same, so it's normal if you get confused. But no, they're not the same.

Classic bronzing is a makeup technique achieved using only bronzers in any form—powder, liquid, or cream—to mimic the sun's effect on the skin and add dimension to the face. It's applied to areas of natural shadow, such as the sides of the forehead, under the cheekbones, and along the jawline. Its main purpose is to sculpt the face.

Blonzing, on the other hand, combines blush with bronzer. It not only bronzes but also adds a touch of pink or peach hue. It's applied to the cheeks and the bridge of the nose, precisely where you'd get a slight sunburn after a day at the beach. With each application, it achieves that sun-kissed glow that celebrities like Hailey Bieber and Rosalía crave. The result is more radiant, fresher, and visibly healthier.

—In short: bronzing defines, blonzing illuminates and blushes at the same time.

A tip : in summer, cream bronzing blends better with the skin's sweat than the heavy powders of traditional bronzing.

Rimmel London

MULTITASKER 3 in 1 tanning stick

Bronzers

From £ 7.63

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Clinique

SUN-KISSED illuminating bronzing gel

Highlighter makeup - Bronzers

From £ 22.65

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How to apply blonzing and not fail in the attempt

Are you ready for a sun-kissed complexion? Remember, the key is to follow the steps.

1. Before applying any product, the skin should be moisturized. A good serum or a light cream as a base creates the right surface for the blonning to look natural and not crack in the heat.
2. Choose a cream bronzer or a blush in liquid or stick form.
3. Apply the product with your fingers or a blending brush to the high areas of the face: cheekbones, temples, bridge of the nose and upper forehead.
4. Blend with upward circular motions, without harsh lines.
5. If you want more shine, add a touch of cream highlighter to the cupid's bow and inner corner of the eye.
6. The result should look like you've spent half an hour sunbathing, not like you've spent half an hour putting on makeup.

Nyx Professional Make Up

BUTTERMELT BRONZER

Bronzers

From £ 7.58

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Charlotte Tilbury

HOLLYWOOD FLAWLESS FILTER highlighter

Highlighter makeup

From £ 35.91

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Why is blonzing the perfect trend for summer in Europe?

Summer in Europe has its own makeup rules: high temperatures, plenty of sunlight, and skin that needs to breathe. That's why minimalist makeup isn't a passing trend; it's a real necessity.

Blonzing is a perfect fit because it solves several problems at once: it reduces the number of products in your makeup bag, withstands heat better by using light and creamy textures, and the result is so natural that you can go from the beach to a dinner party without complicated touch-ups.

The most common mistakes when blonzing

However simple the technique may seem, there are some mistakes that can ruin the result:

• Applying too much product at once .
• Use powder textures instead of creamy ones .
• Forget about the neck and collarbones .
• Apply to incorrect areas .

Less is more, especially in summer

Blonzing is not just a makeup trend, but a beauty routine that has taken over many faces during the summer.

The idea that the most beautiful skin is the one that looks like it's not wearing anything has been growing in the beauty world for years, and this technique takes it to its highest expression.

If you feel like your foundation melts before you even reach your destination during the warmer months, or if you simply want to look fresher and more natural effortlessly, blonzing is the answer. With just two products, a few minutes of application, and the desire to feel visibly healthier, you can achieve it!

In our catalog there is a great selection of cream bronzers, liquid blushes and highlighters designed exactly for this type of finish: products that blend with the skin, provide real color and last without the need for constant touch-ups.