Perfume is almost as old as humanity itself. The word perfume derives from the Latin “per” and “fumare” , which means to produce smoke, referring to the aromatic substances that were burned to create atmosphere. These essences were usually incense, myrrh or flowers and were used in offerings to the gods. As time went by, these aromas were no longer used solely for divine rituals and their use in humans expanded, as it was thought that the smells gave off a kind of aphrodisiac power.
“It all began in prehistory, the day one of those primitive men lit a bonfire to keep warm or to ward off beasts that could stalk him and, by pure chance, he lit some branches or resins from a tree and they began to give off a pleasant smell. , an unprecedented smell that no one had ever felt before. Perhaps the fact that they found it so pleasant and that the smoke rose to the sky made them think about using it as an offering to the deities” – Ramón Planas Buera (Barcelona Perfume Museum)
History of perfume and evolution of the sector
The art of perfume making was born in Egypt, later developed by the Arabs and the Romans. Within Europe, it all began during the Renaissance, especially in France, in the mid-14th century. It was then when they began to grow flowers and the first perfumers' laboratories were set up where they dedicated themselves to making and selling their own aromatic preparations.
Over time, the consumption of scented waters spread, specifically, the courts of the kings of France, Louis XIV and Louis XV , were great consumers of essences, known as "The perfumed court". History says that they saw a little obliged to hide the lack of hygiene and bad odors.
During the French Revolution the perfumery market stagnated. However, the guillotine in those times made the perfumed heads of the nobility roll, giving name to a new aroma called “Guillotine”. With Napoleon's call to the throne an expansion for perfumes began, perfumers would become a large industry, providing jobs and naturally, money. At this point, as is the case today, what was important was not only the fragrance , but also the bottle, packaging and advertising had to be taken into account.
The world of perfumery today
Today, in the 21st century, the market has other needs. Before, it was the “nose” fragrance tasters who determined the direction of a fashion, now they must pay attention to the marketing department. Currently, perfumery is growing at unbridled rates. More and more perfume and cosmetic brands are coming out and there is no room for everyone. Along with online perfumeries, another business model has appeared in the sector that is causing a stir among consumers of high socioeconomic levels. They are what they call “ niche or signature perfumeries ,” where you can find exclusive fragrances from selective brands that create limited editions and are not distributed in traditional perfumeries.
Perfume reinforces the personality of the individual, only by smell can people be identified, managing to transmit different sensations and thoughts. It is, indisputably, an invisible complement that affects the senses and emotions. At Perfume's Club you can find the best perfume brands at the best price.
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The 3 main types of perfumes depending on their aromatic intensity:
Eau de Perfume: better known as EDP , it is the most concentrated form, its aroma is deep as it contains between 15-40% of aromatic essence. Mixed with high alcohol content. Generally, it has a very intense aroma and its duration can reach up to 7 hours.
Eau de Toilette: better known as EDT or bath water, it contains a concentration of 7-15%. It is the lightest version of the perfume, perfect for use on informal occasions. Experts recommend applying it to clothing and not to the skin. Its duration is around 3 to 5 hours.
Eau de Cologne: better known as EDC or cologne water, it contains a concentration of 3-6%, it is the lightest version in its duration and intensity. The best option to refresh yourself at any time of the day. Lasts for approximately 3 hours.
They are exclusive fragrances that seek to move away from conventionalism. Typically, niche brands belong to small companies that have a small clientele and manufacture limited quantities to preserve the spirit of originality. If you are looking for different, quality creations with long-lasting aromas.
- Emperor Nero, when he celebrated his banquets and invited his most prestigious friends, ordered thousands of petals of all varieties and exotic flowers to fall from the ceiling. At the same time, he released birds with their wings bathed in perfume so that the fragrance would spread throughout the room.
- The Roman ladies had a very personal way of perfuming themselves since they filled their slaves' mouths with perfumes so that they could spray them on their faces and bodies.
- When they found the tomb of Pharaoh Tutankhamun, they discovered that it was surrounded by more than three thousand bottles with fragrances that still retained their smell, despite having been buried for more than 30 centuries.
- Historical texts claim that Alexander the Great's body odor was so pleasant and strong that he was able to perfume all the places he entered.
- Marilyn Monroe, when she stated that before going to sleep she perfumed herself with two drops of Chanel No. 5, perfume sales increased to exaggerated levels.
- Patrick Süskind, the narrator of the novel “The Perfume” is very meticulous when describing all the details and characterizes the characters even by their smells: depending on whether they are unpleasant or not, they belong to a character that is pleasant or not; in some way the smell defines the character, it corresponds to the character.
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