Wella Professionals EIMI bold move

EIMI BOLD MOVE by Wella, a matte finish styling wax that provides texture and soft hold: Level 2 hold

EIMI BOLD MOVE by Wella is a matte-finish styling wax that provides texture and soft hold. Thanks to its unique formula, you can touch up your style throughout the day and shape it as desired. The formula includes minerals and Brazilian caranuba wax for a level 2 soft hold and flexibility. It has a matte finish and is suitable for all hair types. Discover EIMI, the styling line from Wella Professionals, offering you the best tools to express your creativity and highlight the individuality of each client.

Inspired and developed for the world of professional styling, EIMI is the perfect range for interpreting global urban trends and achieving stylish and original new looks. EIMI features six distinct collections where you'll find everything you need for your best creations, regardless of your clients' hair type. If you're looking to add texture, waves, and hold to short hair, the EIMI TEXTURE range is perfect for you. The gels, pomades, waxes, and sprays in this line add texture and enhance any hairstyle. With the BOLD MOVE light-hold matte paste, you can create a casually textured look thanks to its formula with Brazilian carnauba wax.

Main Benefits

• Level 2 Fixation.
• It offers a natural-looking, lightweight hold, providing definition and control.