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Shu Uemura IZUMI TONIC strengthening energizing water

Hair repair treatment - Shiny hair treatment

Your daily dose of strength
Strengthening energizing toner, infused in rice water and ceramide, with a light watery texture, suitable for sensitive scalp, with strong anti-breakage properties. For all types of hair.

Izumi Tonic reinterprets the Japanese tradition of hair beauty "yu-su-ru", which consists of bathing hair in rice water. This beauty secret allowed Japanese women to grow their hair down to the ground, keeping it healthy and strong.
Shu Uemura
Shu Uemura honors your sustainable commitment to the main ingredient in this toner, rice water. This rice is sustainably sourced as it is grown with the help of ducks in an organic farming system in Japan. A symbiosis is established between the ducks and the crop.

Rice is known to restore damaged cells and hair permeability, moisture and elasticity and with this culture, a high quality polished rice is extracted.

Also its packaging is sustainable. Its luxurious packaging is made with 95% recycled plastic and is in a white box, made with recyclable paper and decorated with eco-friendly ink. In addition, a novelty in the packaging, by removing the sprayer, the bottle is recyclable.
Shu Uemura
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