A HIGH-SPEED FRAGRANCE
Ralph Lauren's Red Polo shirt is a “Eau de Toilette“ for men belonging to the Spicy Woody family. This perfume is the pure reflection of a sports car, a car that reaches extreme speeds and provides those who drive it with adrenaline rush. A persistent scent for men who live on the edge.
This fragrance was launched in 2013 by Olivier Guillotin. This creation is included in the classic Green Polo family, but it is completely different from its character, since it is more youthful and seductive, a mixture of sweetness and freshness, associated with the image of a racing car, its speed and its impeccable style.
Its olfactory pyramid begins with a citrus explosion combined with the wild sweetness of blueberry, a revitalizing sensation that opens the way to a spicy and very manly heart, featuring sage and saffron. To conclude, on its final sediment rest woody notes, coffee and amber, which create a warm atmosphere perfectly balanced with the initial sweetness of the red fruits.
WINNER OF SEVERAL AWARDS. In the year of its launch, Polo Red was awarded three prizes:'Best Male Fragrance of the Year','Best Men's Fragrance by Audience Choice' and'Best Advertising Campaign'.
RED. Its bottle follows exactly the same lines as the entire Polo range, but this time it adopts an intense and striking red colour, so characteristic of sports cars. On the front, the brand's logo is printed in black.
TELEVISION ADVERTISING. In his TV commercial, the attractive model Nacho Figueroa faces the boy Red, who drives a high-end car and chases after an attractive girl who moves around in a motorboat, finally, he manages to catch the boat and captivate the girl's attention.