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We say yes to sustainable beauty!
We believe that the path towards a fulfilled and conscious society, on a protected planet, is possible.
We are beauty is our project that brings together and highlights the commitment of customers, employees and the company to achieve a common goal: a more beautiful world.
Paradigme is more than a fragrance; it's a question: what if there were another way? Created by perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, Prada Paradigme redefines men's perfumery with an unexpected structure: the inverted pyramid.
It opens from the base with a bold smoky blend of Peru balsam, benzoin resin and guaiac wood, contrasted by a vibrant heart of double geranium extract, lifted by Calabrian bergamot and ethereal musks.
Olfactory Notes
Top notes: Calabrian bergamot
Heart notes: Double geranium extract
Base notes: Peru balsam, benzoin resin, guaiac wood, musks
Between 18 and 25 years old
Between 26 and 35 years old
Between 36 and 50 years old
More than 50 years old
Gender
Woman
Man
Usage time
Not specifiedLess than 6 monthsBetween 6 months and 1 yearBetween 1 and 3 yearsBetween 3 and 5 yearsMore than 5 years
carretero
Verified purchase
13/11/2025
a different and captivating fragrance
I ordered this perfume for my son who loves it, and I also liked it a lot because of its originality, especially with geranium.
Translated by Google
Gender: Woman
Age: ---
Country: FR
Has been using this product for: Not specified
carretero recommends this product
Marc Oliver
Verified purchase
25/10/2025
I like the scent, even though it is heavier.
Certainly not a summer fragrance, but wonderful in autumn/winter for the stylish gentleman
Translated by Google
Gender: Man
Age: ---
Country: DE
Has been using this product for: Less than 6 months
Marc Oliver recommends this product
Rabin
Verified purchase
20/08/2026
Great fragrance
I really enjoy the bright and fresh opening when it’s first sprayed. This later becomes woody and sweet which some people may not enjoy. Not unique but certainly smells great and suitable for any time of the year.
Comment of PARADIGM CASE
Gender: Man
Age: ---
Country: GB
Has been using this product for: Less than 6 months
Rabin recommends this product
Pablo
Verified purchase
21/07/2026
It lasts very little!
The cologne is excellent and its fragrance is great, but it doesn’t last very long; in a matter of minutes you can no longer smell it.
Comment of PARADIGM CASE - Translated by Google
Gender: ---
Age: ---
Country: ES
Has been using this product for: Less than 6 months
Pablo recommends this product
hervé
Verified purchase
25/06/2026
I wasn’t familiar with it, but it’s a perfume that lasts well.
First time trying it, very woody, very good
Comment of PARADIGM CASE - Translated by Google
Gender: Man
Age: More than 50 years old
Country: FR
Has been using this product for: Not specified
hervé recommends this product
Hassan
Verified purchase
10/06/2026
Top
It smells amazing, a wonderful fragrance
Comment of PARADIGM CASE - Translated by Google
Gender: Man
Age: ---
Country: FR
Has been using this product for: Less than 6 months
Hassan recommends this product
Theo
Verified purchase
21/04/2026
Amazing
Truly incredible perfume
Comment of PARADIGM CASE - Translated by Google
Gender: Man
Age: Between 18 and 25 years old
Country: FR
Has been using this product for: Not specified
Theo recommends this product
Raphaël
Verified purchase
17/04/2026
Beautiful eau de parfum that lasts
A fragrance that makes an impression and lasts over time
Comment of PARADIGM CASE - Translated by Google
Gender: Man
Age: More than 50 years old
Country: FR
Has been using this product for: Less than 6 months
Raphaël recommends this product
Juergen
14/04/2026
A refined fragrance.
It simply smells good. My new signature scent.
Comment of PARADIGM CASE - Translated by Google
Gender: Man
Age: ---
Country: DE
Has been using this product for: Not specified
Juergen recommends this product
Fatima
Verified purchase
12/03/2026
Smells good
Nice fragrance, it lasts well
Comment of PARADIGM CASE - Translated by Google
Gender: Woman
Age: ---
Country: FR
Has been using this product for: Less than 6 months
Sustainable packaging. Means that the wrapping or packaging is made of biodegradable, recycled or recyclable materials or allows for several useful lives, such as refillable bottles.
Refillable. Eco-designed products for multiple shelf lives and which can be refilled with the refill option once the product runs out. This is how we avoid the unnecessary consumption of resources and minimise the production of materials. A super sustainable option!