THE COLOR XG permanent hair color # 7G (7/3) by Paul Mitchell. Permanent cream coloring, which has a micro-cellular technology that requires the minimum levels of ammonia for the hair cuticle to open, allowing for greater color longevity. It offers great coverage of gray hair. It contains a base of beeswax with a protection system, cottonseed oil and rice milk that give it shine and the desired health. Easy to mix and apply.