Eye primers

Eye Primers: A beautiful look for longer

Eye primers are a product that is largely unknown to many users, yet they offer incredible benefits, allowing us to create professional and long-lasting makeup quickly and easily.

Eye primers are designed to extend the wear of eyeshadow and mascara. Over time, and with continuous improvements, these products have become more sophisticated, offering additional benefits such as concealing imperfections and wrinkles, evening out skin tone in the eye area, and facilitating the application of other products.

In the market we find different types of eye primers , in different formats and textures, adapting to the preferences of each user, and allowing us to achieve a perfect and long-lasting finish.

Primers for the eye area

For the eye area, we can differentiate between two different types of primers:

• Eyeshadow primers are ideal for making eyeshadow last longer. They help the eyeshadow color stand out and spread evenly, creating a uniform color tone. They are especially recommended for those with slightly oily skin, as they prevent excess shine.
• Eyelash primers are usually white and, besides extending the wear of makeup, they also offer other benefits. Using them can improve eyelash volume, enhance curl, and lengthen lashes. When mascara is applied, these effects are intensified, and the primer's color becomes imperceptible.

When choosing a primer, we must consider the product's texture and the finish it provides. The texture will determine how easy it is to apply and will offer different benefits depending on our skin type. Meanwhile, the finish will make the makeup look better once applied.

Functionality and recommendations for the use of the eye primer

The function of an eyelid primer is to set and enhance the makeup product applied afterward. Its benefits include:

• It prevents pigments or eyeshadow from accumulating in eyelid wrinkles.
• They soften the tone and texture of the eyelid, so they can also be worn individually or with neutral eyeshadows .
• To provide firmness and eliminate fat that accumulates on the eyelid.
• Allow for greater color retention.
• To help avoid excessive irritation to the eye area with heavy products or textures.
• To ensure that any eyeshadow, even low-cost ones, has a professional and long-lasting finish.

Depending on its formula and texture, the application instructions for each product should be followed, but the recommended application method is as follows:

• Apply to a clean, makeup-free and completely dry eyelid.
• Spread over the entire eyelid using a soft makeup brush or the pad of your ring finger.
• Let it set and then proceed with your usual makeup routine.