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Apply to wet hair and massage to lather. Leave to act 1-3 minutes. Rinse and follow with Blonde Life Violet Conditioner. Use 2-3 times a week to maintain cool tones.
Cruelty free. We include brands that do not test their products or ingredients on animals and are committed to research alternatives that do not involve animal cruelty. We only choose brands that are officially certified by international organisations including PETA, Leaping Bunny and CCF.