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Urban Hero by Jimmy Choo is the first men's Eau de Parfum by the fashion firm, launched in 2019 and cataloged in the olfactory family as Woody Spicy.
Created for men without limits, curious about the urban environment and cosmopolitan. Those looking for an aura of freshness but with a special touch, full of an unforgettable seduction.
Its olfactory pyramid begins with top notes that are spicy thanks to black pepper, as well as citrus due to the lime 'finger lime'. In its heart notes an overwhelming woody aroma of vetiver and rosewood emerges and ends with notes of ambergris and leather.
Recommendations:
GENERAL RECOMMENDATIONS
To prolong the scent for longer, apply your fragrance on the inside of the wrists and behind the earlobe. These pulse zones have a higher temperature than the rest of the body, and this will help the fragrance to evaporate more slowly.
Applying perfume directly to clothing can stain, damage and alter the fabric.
To prolong the trail of the fragrance, we recommend using the products in the range such as shower gels, body lotions or deodorants.
CONSERVATION
Protect your fragrance from direct sunlight and heat, otherwise the composition of the fragrance could be altered and become a sad memory of your favorite aroma.
In what seasons and times of day is it ideal to display its trail?
Translated by Google
-23/09/2026
It is an outstanding option both for everyday life in urban environments and for nights out, standing out especially in the temperate and cold seasons.
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How is the visual and functional design of your atomizer container conceived?
Translated by Google
-20/07/2026
It features an industrial-style bottle covered with textured leather details, equipped with a precision diffuser that sprays a fine, homogeneous mist.
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What kind of character and atmosphere does this perfume project when worn on the skin?
Translated by Google
-03/04/2026
It conveys a bold, modern trail with extraordinary staying power, designed to leave a magnetic, vibrant and very masculine imprint throughout the hours.
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What are the main olfactory notes that make up this urban men’s fragrance?
Translated by Google
-11/11/2025
Its pyramid combines a fresh opening of lemon and pink pepper, an aromatic heart of lavender and patchouli, and a deep woody and ambery base.