HUGO REVERSED by Hugo Boss is a men's Eau de Toilette belonging to the Woody Aromatic fragrance family. Launched in 2019, it is inspired by the HUGO REVERSED fashion line.
This new flanker from the HUGO family surprises with its refreshing trail like a citrus cocktail that contrasts with more elegant and woody notes and thus creates an interesting mix that urges us to see it from another perspective. They define it as a younger aroma thanks to its fresh air, it starts with refreshing citrus notes of Calabrian bergamot and grapefruit; followed by aromatic heart notes with invigorating rosemary; finally, we found vetiver from Haiti on its bottom.
THE BOTTLE. Youthful, unassuming. His aesthetic represents how the Reversed boy is, simple, forceful and without artifice. A white and opaque bottle that does not reveal the juice with the characteristic canteen stopper. The logo, in black, is flipped as seen from a mirror.
GO AROUND THE WORLD. This new fragrance invites us to discover the importance of a change of perspective in the world in which we live. Nothing has a single interpretation, much less fashion, let's change the way we see the world and life.
EVOLUTION. The brand has wanted to capture in this launch its years of evolution since the first HUGO that emerged in 1995. Thus showing its most youthful, casual and fashionable version, perfect to fit the current generation of young people.