HUGO NOW by Hugo Boss is a masculine Eau de Toilette belonging to the Aquatic Aromatic olfactory family. Designed by perfumer Frank Voelkl in 2020, the mythical canteen is inspired by the power of now.
This fragrance follows the success of the HUGO line started in 1995 with the pillar of the collection. On this occasion we find a fresh and icy aroma. Its olfactory pyramid opens with an accurate punch of cardamom, a slightly spicy note combined with the energy of the lemon peel that brings light and freshness. Its heart is softened by the aromatic notes of lavender and refreshing mint that meet the freshness of the Aquozone molecule, a synthetic note of ice that provides a cold aquatic sensation. Its background is elegant with Haitian vetiver, with those rough, earthy and warm nuances. A balanced composition that encourages those who take it to discover the unknown.
THE BOTTLE. The iconic HUGO canteen bottle is maintained with a minimalist design in pale blue with a frosty effect that tries to transmit and remember the blue of the sky, the only limit if you believe in yourself.
#MYTIMEISNOW. Inspired by the power of now, the attitude of free spirit and youth of heart. An authentic call to action that invites you to live in the present and become the hero of your own life.
LIAM PAYNE. He has been chosen to embody the spirit of HUGO in this release. A singer, producer, creator and dreamer, symbol of a generation that encourages today's youth to reach out and take advantage of opportunities.
Frank Voelkl/Frank Voelkl
3614229483154 / 3614229483758
Olfactory family: aquatic aromatic.
Top notes: cardamom and lemon peel.
Heart notes: lavender, mint and aquazone.
Base notes: vetiver from Haiti.
Translated by Google
HUGO NOW by Hugo Boss, is a fragrance belonging to the aquatic aromatic family for men. Due to its scent notes, it is designed for daily use during any season of the year.
It has good durability and a moderate trail.
This fragrance is recommended for young men, with an active and energetic life.
To prolong the scent for longer, apply your fragrance on the inside of the wrists and behind the earlobe. These pulse zones have a higher temperature than the rest of the body, and this will help the fragrance to evaporate more slowly.
Applying perfume directly to clothing can stain, damage and alter the fabric.
To prolong the trail of the fragrance, we recommend using the products in the range such as shower gels, body lotions or deodorants.
Protect your fragrance from direct sunlight and heat, otherwise the composition of the fragrance could be altered and become a sad memory of your favorite aroma.