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Our commitment to a more beautiful and sustainable world.
We say yes to sustainable beauty!
We believe that the path towards a full and conscious society, on a protected planet, is possible.
We are beauty is our project that brings together and highlights customers, employees and the company’s commitment to achieve a common goal: a more beautiful world.
"For those who always live 100%, we present DKNY Be 100% Delicious. Representing the fierce authenticity of the Be Delicious girl, DKNY Be 100% Delicious encourages you to be effortlessly real and unapologetically express yourself to show - and let out - your be more authentic.
Responsibly sourced orange blossom and sandalwood notes accelerate the solar floral Eau de Parfum, symbolizing the energy and freedom to be exactly who you are. Easy to personalise, the scent can be combined with the original Be Delicious fragrance, or worn alone to suit your style.
Be honest and unfiltered; be 100% delicious by your rules, on your terms."
FRAGRANCE . Inspired by the Be Delicious girl: authentic, truthful and committed to being 100% real.
PACKAGING . The DKNY Be 100% Delicious jar captures the spirit of the original apple with clear glass and a playful splash of purple. Reminiscent of a paper bag, the FSC-certified cardboard box is stamped with the iconic Be Delicious logo revamped in purple to match the fragrance bottle.
Translated by Google
Recommendations:
GENERAL RECOMMENDATIONS
To prolong the scent longer, apply your fragrance to the inside of your wrists and behind your earlobes. These pulse zones have a higher temperature than the rest of the body, and this will help the fragrance to evaporate more slowly.
Applying perfume directly on clothing can stain, damage and alter the fabric.
To prolong the trail of the fragrance, we recommend using the products in the range such as shower gels, body lotions or deodorants.
CONSERVATION
Protect your fragrance from direct sunlight and heat, otherwise the composition of the fragrance could be altered and become a sad memory of your favorite aroma.
How does this olfactory pyramid interact with high levels of humidity and ambient heat?
Translated by Google
-20/06/2026
Its profile, lacking dense resins, prevents olfactory suffocation or premature oxidation in warm climates, maintaining its pristine and clean character during the summer.
?
How does this olfactory pyramid interact with high levels of humidity and ambient heat?
Translated by Google
-20/06/2026
Its profile, lacking dense resins, prevents olfactory suffocation or premature oxidation in warm climates, maintaining its pristine and clean character during the summer.
?
How does this olfactory pyramid interact with high levels of humidity and ambient heat?
Translated by Google
-20/06/2026
Its profile, lacking dense resins, prevents olfactory suffocation or premature oxidation in warm climates, maintaining its pristine and clean character during the summer.
?
What projection mechanism defines the first two hours after its application?
Translated by Google
-15/04/2026
The high volatility of its fruit esters generates an energetic initial trail, which settles gradually on the dermis offering a constant performance.
?
What projection mechanism defines the first two hours after its application?
Translated by Google
-15/04/2026
The high volatility of its fruit esters generates an energetic initial trail, which settles gradually on the dermis offering a constant performance.
?
What projection mechanism defines the first two hours after its application?
Translated by Google
-15/04/2026
The high volatility of its fruit esters generates an energetic initial trail, which settles gradually on the dermis offering a constant performance.
?
How does the woody core neutralize the acidity of the top notes?
Translated by Google
-06/03/2026
The drying process is based on a blend of blond woods and sandalwood, providing a slightly creamy texture that balances the high dynamism of the citrus and fruit notes.
?
How does the woody core neutralize the acidity of the top notes?
Translated by Google
-06/03/2026
The drying process is based on a blend of blond woods and sandalwood, providing a slightly creamy texture that balances the high dynamism of the citrus and fruit notes.
?
How does the woody core neutralize the acidity of the top notes?
Translated by Google
-06/03/2026
The drying process is based on a blend of blond woods and sandalwood, providing a slightly creamy texture that balances the high dynamism of the citrus and fruit notes.