Burberry BURBERRY HERO

Burberry presents Hero, the first fragrance by Riccardo Tisci for Burberry.

A new masculine spirit that explores the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern hero.

Burberry's vision of modern heroism challenges traditional stereotypes of masculinity and empowers men to transform themselves, to find the courage to embrace who they truly are, to become extraordinary.

With a positive and heroic protagonism, man and horse reflect each other in their movements, overcoming their physical limits to transform into a mythical creature, a metaphor for personal transformation. A new man. A hero.

Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity.

The Burberry Hero fragrance is a fascinating combination of strength and freshness, representing the duality of power and sensitivity of the modern man.

Fresh, light and bold, the fragrance is enhanced by sparkling bergamot and strengthened by juniper and black pepper. Juniper, a classic British ingredient in the perfumer’s palette, brings a vibrant freshness to the fragrance, and is deepened by a trio of warm cedarwood oils sourced from three different mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa and the Himalayas in Asia.

The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci’s Burberry fragrance, featuring the embossed TB monogram for the first time. Strong and modern, like the fragrance it carries, its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo.