Get ready for summer with Sol de Janeiro

Sol de Janeiro is more than a trend; it's become an obsession. Its name means "January Sun," and it has burst onto the scene of perfume and body care, largely due to its irresistible body mists.

A love for Brazil turned into a brand

Although many think of it as a Brazilian brand, Sol de Janeiro was founded in New York by Heela Yang, who was deeply inspired by Brazilian culture after living in the country for a while. Fascinated by the positive attitude Brazilians have toward their bodies, skin, and beauty in general, she created a brand capable of representing eternal summer, the warmth of the January Brazilian sun tanning your skin, the freedom to dance all night, the waves of the ocean crashing against your feet, and happiness through its vibrant colors. Its addictive scents, sensory experience, and clear message of self-acceptance and celebration of every body, every curve, and every fold, have led them to success.

From viral cream to the most desired mists

The brand's first big product was the Brazilian Bum Bum Cream , a body cream with caffeine, cupuaçu butter and an absolutely addictive scent.

But it's her body mists that have recently gone viral on Instagram and TikTok. Designed for use on both the body and hair, they stand out for their unique, long-lasting, and enveloping fragrances.

Which Sol de Janeiro body mists are sold?

• Brazilian Crush Cheirosa 62: The most well-known and beloved. It combines notes of pistachio, salted vanilla, caramel, and jasmine. Sweet and warm, perfect for leaving a trail wherever you go.

Sol De Janeiro
CHEIROSA 62 perfume mist
Body Mist - Hair perfume unisex
From £ 19.06
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• Cheirosa 68: Fresh and floral, ideal for spring or sunny days. It blends exotic fruits, Brazilian jasmine, and soft musk.

Sol De Janeiro
CHEIROSA 68 perfume mist
Body Mist - Hair perfume unisex
From £ 19.37
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• Cheirosa 40: More sophisticated and sensual, with black plum, black vanilla and woody amber.

Sol De Janeiro
CHEIROSA 40 perfume mist
Body Spray - Hair perfume unisex
From £ 18.86
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• Cheirosa 87: Sea breeze in full sun. Your feet nestle into the golden sand, showing off your tan lines. This evocative fragrance opens with a burst of coconut milk, while a soft layer of tuberose and creamy vanilla spreads over the warm sand.

Sol De Janeiro
CHEIROSA 87 perfume mist
Body Spray - Hair perfume unisex
From £ 19.84
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• Cheirosa 71: Warm and inviting, this decadent fragrance envelops you in the comfort of caramelized vanilla drizzled over roasted macadamia nut and rich tonka bean.

Sol De Janeiro
CHEIROSA 71 perfume mist
Body Mist - Hair perfume unisex
From £ 20.50
WATCH NOW

Why are they so sought after?

The success of these mists is no coincidence. Here are some reasons for their popularity:

• Aromas with personality: Each mist has its own character, and many of them are considered affordable alternatives to high-end perfumes.
• Versatility: They can be used to perfume the body, hair, or even clothes, with a surprising duration for a body mist.
• Attractive and collectible design: Vibrant colors, evocative names, and eye-catching bottles.
• Social approval: TikTok, Instagram, and YouTube are filled with reviews from users who declare themselves addicted to its scents.

A lifestyle in the form of aroma

Beyond its formulas and ingredients, Sol de Janeiro has managed to create a sensorial and emotional universe that connects with its consumers. Using its products is not just a skincare routine; it's an experience that conveys summer, confidence, and joy.

Do you already have your favorite? If you haven't tried any of their mists yet, we warn you: it's hard to choose just one.