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Perfume's Club › Blog › Trends › What is niche or author perfumery?

What is niche or author perfumery?

TRENDS
Fragrance Free
What is niche or author perfumery?

Niche perfumes ( niche in English and French), indies or author are original creations that seek to move away from the conventionalism of commercial perfumery focused on the manufacture of fragrances with little risk at the olfactory level with the idea of ensuring a general acceptance of the public and the generation of many sales.

It is clear that there is a growing trend towards exclusivity, authenticity and personalization of perfumes that increasingly favors the world of niche perfumery . Today's consumer wants to find their ideal perfume , with which they feel identified, that aroma that defines them and with which they feel comfortable.

Why is it known as a “niche”?

It is called like this because it occupies a small space in the market, they are unique and exclusive perfumes, quality fragrances with lasting aromas that are difficult to find, since most of the niche marches belong to small companies that manufacture limited quantities, thus continuing to preserve that stamp and spirit of originality.

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How are these perfumes?

The aroma of this type of perfume is exclusive, original, long-lasting and offers an evolution on the skin as the hours go by. The creators of this type of fragrance often seek to tell a story or create a character, take the consumer on a journey through their memories or generate some kind of sensation through the sense of smell.

Normally intended for a demanding and enthusiastic audience looking for a quality perfume made by hand with natural ingredients.

Discover our Niche Perfumes category!

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