What is passion? A powerful emotion; be bold, daring, live life to the fullest. Sì Passione, the new fragrance by Giorgio Armani , unleashes the passion of the Sì woman, empowered, feminine and free. An intense and demanding fragrance for a woman sure of herself and willing to make risky choices; a woman who dares to say yes.
The color red perfectly represents the attitude and fragrance of Sì Passione, both its olfactory essence and its spirit. Its strong visual identity underlines the vitality that we find at the heart of the Sì Passione philosophy.