NIGHT BLUE by Armand Basi is an Eau de Toilette for men that belongs to the Oriental olfactory family. Launched in 2018 by the perfumer Veronique Nyberg.
This fragrance is based on the blue color of the sky, but not at nightfall, but at that precise moment just before dawn. The moment of the arrival of a new day is full of suspense and uncertainty. That anticipation is reflected in an aroma full of vigor and contrasts.
Its olfactory pyramid is based on contrasting ingredients, fresh and aromatic, energizing but warm as a hug. Its beginning opens with notes of lavender, mugwort, cardamom and lemon. It is followed by an aromatic heart of violet, geranium and labdanum. Finally, its base embraces sandalwood, ambergris, vetiver and labdanum.
THE DAY BEGINS, EVERYTHING IS POSSIBLE. Inspired by that magical moment in which the city is reflected in the sea at the start of a new day, it invites you to start from scratch, with a new opportunity to be the man you want to be.
URBANISM AS INSPIRATION. Its bottle is a block of transparent glass tinted in the characteristic blue. It is inspired by large buildings, skyscrapers or offices, with glass and steel structures that reflect lights.
THE CITY AT YOUR FEET. The urban man, who wakes up before dawn to go jogging or go to the gym, gets up with energy and faces a tough day full of challenges. At that time at the beginning of the day, he is able to observe the blue of a fading night, appreciating the city at his feet.