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Shu Uemura BLOW DRY BEAUTIFIER thermo BB cream

Hair moisturizer treatment

BLOW DRY BEAUTYFIER by Shu Uemura , a protective base for styling thick hair.

With a formula straddling the hair treatment and a styling product, we find this gel-textured product that helps shape and protect thick hair.

It contains removable wax microparticles that are activated by heat and promote molding, and can be activated again by applying heat to change the hairstyle in minutes to our liking. Furthermore, the ginkgo biloba extract acts as a powerful thermal protector and antioxidant.

The result is long-lasting styling throughout the day and much smoother, more perfect hair with its enhanced natural texture.
Hair type

Shu Uemura - BLOW DRY BEAUTIFIER thermo BB cream - Reviews

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