Noughty Tough Cookie Shampoo gently cleanses whilst strengthening brittle, weakened hair, to reduce breakage and extend survival. This hydrating, strengthening 97% natural shampoo is packed with a power trio of anti-oxidant rich bilberry, sea buckthorn, and cloudberry, plus anti-pollution technology to protect against urban aggressors. Use with our super Noughty Tough Cookie Conditioner. Featuring¦ WHEAT BRAN EXTRACT: Brings the strengthening and urban pollution protection. Tensile testing, fluorescence microscopy, and energy dispersive spectroscopy are just some of the studies that support this performance. BILBERRY & CLOUDBERRY EXTRACT BLEND: Noughty's own blend of potently antioxidant berries helps to protect and moisturise hair. SEA BUCKTHORN OIL: This vitamin-E rich oil brings its superhero powers of moisturization without added weight. CASTOR OIL: With its' own unique essential fatty acid and deliciously rich texture this oil adds to this strengthening party. SLMI: Derived from coconuts this mild, water-soluble surfactant gives that lather and cleansing action, enabling our 100% sulphate-free shampoos. DIRECTIONS: Activate by placing a small amount in hands with a little water. Massage into hair working from root to tip. Rinse completely.