Fresh Couture by Moschino is a “Eau de Toilette“ for women, from the floral Fruit family. It is a fresh, natural and fun perfume, which ironizes with today's society, demonstrating that the important'is within', and, creating a comparison between the high and the low, the massive and the exclusive and the simplicity and abundance.
This fragrance was launched in 2015 by the perfumer Alberto Morillas. Initially, we have to refer to its striking packaging, which takes the form of a multi-purpose spray. Yes, you read it well, an object as mundane as a daily cleaning spray. With this, the creative director of the company surprised the whole world, creating a strong and powerful campaign and raising the expectation for the product. This makes a mockery of today's society, which commonly values the image of a product more than its own quality. Thus, it shows us that what is important is always inside.
Its amusing wake begins with a breath of freshness, coming from citrus notes such as bergamot, mandarin and ylang-ylang, a vibrant beginning that paves the way for a floral heart with wild sparkles, thanks to the presence of raspberry, sweet and naughty. Finally, a woody background created by ambroxan, woody notes and patchouli give it a sexier tonality.
YOUTHFUL AND VITAL. This fragrance is aimed at a young audience, girls full of energy and strength, with an active life and a very busy schedule. Women who love trends, and who have an original vision of fashion.
CLASSICISM AND MODERNITY. Its packaging contrasts these two attributes. Its outer box follows lines impregnated with classicism, beige, straight lines and simply the logo of the brand printed on it in black. The surprise lies in its interior, when we open this classic box, we find our particular multipurpose spray. A totally shocking visual shock.
GIFT IDEA. Thanks to its fresh and vital notes, we can say that this fragrance has a high acceptance among the female public, so we are faced with a perfect gift idea.