Alexandre JEAN PATOU was a French perfumer and stylist, who founded the couture house that bears his name. His first haute couture shop was opened in Paris in 1910 and in 1923 created the first division dedicated exclusively to perfumery.
His first perfume collection was an ode to women, dedicating a fragrance to blondes, one to brunettes and one to redheads. Currently the perfume house belongs to Procter & Gamble, having ceased its activity dedicated to fashion.
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