Under the motto 'Your time is now', Hugo Boss presents his new masculine fragrance, HUGO URBAN JOURNEY, an "Eau de Toilette" from the Aromatic Woody family, which comes loaded with strength, optimism and energy.
This fragrance, launched in 2018, is aimed at a young audience, adventurous explorers, lovers of risk and adrenaline, and who do not fear what is to come. Therefore, what better environment than the roof of a skyscraper to capture all that vivacity contained in its notes.
The German firm wanted to take the city of New York as its inspiration but decided to take a guided tour from the heights for an unusual twist. A new vision of the city that never sleeps, only suitable for the most daring risk-takers.
ITS STELE... The pyramid begins with a subtle freshness created by floral notes and green accords, sparkling aromas that immerse us in an intense and powerful heart, based on black tea. Finally, the masculinity of the essence comes out through woody notes.
CLASSIC FLASK. Its bottle, an iconic symbol for the brand, simulates a canteen, this time like a block of cement, an urban symbol that gives us freshness, since in moments of thirst or heat it can be our great ally.
ZAC EFRON. This young actor has been chosen to be the face of this perfume. A vital and modern young man with a faithful retinue of fans behind him. A symbol of ambition and success, since from an early age he has harvested an endless succession of professional achievements and self-improvement.
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Olfactory family: Woody Aromatic.
Top notes: floral notes and green accords.
Heart notes: black tea.
Base notes: gaiac wood and sandalwood.
TIPS FOR USE HUGO URBAN JOURNEY by Hugo Boss, is a fragrance belonging to the Aromatic Woody family for men. Its olfactory notes make it a perfect choice for day and night whatever the season.
It has magnificent sillage and lastingness on the skin.
GENERAL RECOMMENDATIONS To prolong the aroma for longer, apply to the inside of the wrists and behind the ear lobes. These pulse zones have a higher temperature than the rest of the body, helping the fragrance evaporate more slowly.
Perfume applied directly on clothes may stain, damage or alter the fabric.
To prolong the wake of the fragrance, we recommend using the other products in the range, such as shower gels, body lotions or deodorants.
CONSERVATION Keep your fragrance out of direct sunlight and away from heat, otherwise its composition could be altered and become little more than a sad reminder of your favorite fragrance.