A CHERRY BLOSSOM COCKTAIL
ESCADA Summer Festival invites us to a music festival in the desert with our friends to enjoy the coolest groups and make new friends. Known worldwide for its Summer Limited Editions, each edition is “a vacation in a jar”. Always with happy, feminine and young aromas that fill the warmest days with color. At each launch, by combining exotic flowers and fruits, Escada fragrances allow us to escape and travel without leaving the site. This year, we move on to the funniest music festival of the summer.
In its output, pink grapefruit, black cherry, apple and ambroxan are combined to elaborate the so-called Cherry Blossoms accord encapsulated in an ice cube and achieve that all this symbolism crystallizes and remains forever. At its heart is sambac jasmine of natural and sustainable origin, sourced from local markets in Asia where the surplus of its commercial activity is bought each morning. The background is a stroke of freshness and juiciness that brightens up the summer thanks to the green mandarin oil from Rio Grande do Sul, Brazil, from a mostly family farming system from which a high quality oil can be extracted.
This new fruity floral composition comes in a typical ESCADA pink bottle, the most iconic shade from the fashion house, but with an elegant gradient. Its packaging totally refers us to a summer festival with musical notes, flowers and glitter, inspired by the glitter of the makeup of the true festival women.