At the beginning of the year we launched our beloved We Are Beauty project, a project full of illusions, made up of social and animal aid programs , in addition to our commitment to the environment .
Although it all started in 2018 with social aid from Perfume's Club to vulnerable groups or donations in 2020 with masks and gels in the midst of a pandemic worth more than €100,000 , this 2022 has been a year full of resolutions in which we have invested our heart and you have been the protagonists. Thanks to the help of thousands of customers and our small contribution... We did it!
Social Actions Collection: €131,680.08
Our first donation campaign in February was for the benefit of FEDER , the Spanish Federation for Rare Diseases, for its research, a total of €830 .
In March we managed to raise €1,438.13 to support Ukraine. In addition, for each euro donated, Perfume's Club put the same amount . Adding a total of €2,876.26 .
On the other hand, Perfume's Club donated the same amount (€1,438.13) to the Pequeño Deseo Foundation , whose mission is to make the wishes of children with chronic diseases or poor prognosis come true. The total obtained in March was €4,314.39 .
April 11 is World Parkinson's Day, which is why our NGO for the month of April was APARKAM , an association for people with Parkinson's, achieving a total of €714.70 .
In May we supported the International Day against Homophobia, Transphobia and Biphobia, donating €760.5 to Ben Amics during the donation campaign of €0.5 for each order placed on May 17.
The NGO for the month of June was the Hadas Kids Foundation . The money raised was specially earmarked for the summer camp so that all of them could enjoy such an opportunity.
In July we turned to Saniclown as NGO of the month, they are hospital clowns and the money raised was €1,805.32 for theater workshops for young patients in the psychiatry unit.
August 12 was Youth Day and we donated €545.5 to the Shambhala Foundation , which seeks to serve, help and promote vulnerable young people in Mallorca.
October 19 is the International Day against Breast Cancer and for this reason, we chose the Contigo Foundation , who promote research exclusively in Women's Cancer. The total obtained between Perfume's Club and the clients was €2,472.80 .
In November , clients turned fully to the NGO of the month, the Aladina Foundation , who work with children with childhood cancer and their families. The money was destined for canine therapies. Getting a total of €3,490.73 !
MirAME was the NGO of December , born in 2021 as a result of the diagnosis of the disease Spinal Muscular Atrophy (SMA) of a baby named Mar. The total amount raised was €2,644.84 .
This 2022 has been the year of We Are Beauty, but we really started a few years ago... from 2018 to 2021 Perfume's Club has donated €11,951 to NGOs and foundations for social causes.
And in 2020, during the pandemic, a donation valued at €100,000 in thousands of gels and masks to hospitals, delivery people and those who needed it most.
animal help Collection: €4,225.04
In May it was the turn of Salvando Peludos , an animal protector located in Madrid who needed resources to install an electrical supply for the health area (operating room and infirmary). We managed to raise €1,495.75 .
August 8 was International Cat Day. The collection obtained was €1,380.03 for the International Canine Center Association 'The Jane Reynolds Foundation' . This association is in charge of giving homes and affection to hundreds of abandoned, injured or homeless dogs and cats to put them to safety and give them up for adoption, always under the motto of not putting them down.
August 23 is World Adopted Dog Day and we wanted to celebrate it by choosing Amigos del Perro , a foundation dedicated to contributing to animal welfare, as NGO of the month. During all these years they have collected more than 6,300 dogs and more than 700 cats from the street, obtaining warm homes and families forever. The total collected by all customers was €1,349.75 and was used to put chips, sterilization and vaccinations.
environmental actions Collection: €2,343.10
In June we planted our first forest in Asturias , on the so-called Costa Verde Asturiana , a protected landscape on the eastern coast of Asturias according to the Ministry of Agriculture, Food and the Environment. A total of 150 native trees are restoring wealth to a totally degraded area.
On October 22 , on the occasion of the International Day Against Climate Change (October 24), Biotherm and Perfume's Club did our bit and carried out a beach cleaning day. It was an event organized by Fundación La Caixa and Fundación Palma Aquarium, who were in charge of managing the volunteers, weighing the garbage, collecting it and recycling it later . With the support of Perfume's Club, Biotherm and Los40 principales .
Internationally we support two projects. One is the Peruvian Amazon Conservation , where we offset half of our carbon emissions in the REDD project , which controls the Amazon rainforest and protects it from farmers, ranchers, and illegal loggers who invade it, attracted by the high value and easy access of their forest species.
The second was community reforestation of unused land in Nicaragua . We offset the other half of our carbon emissions emitted in the CommuniTree Carbon Program project , small farmers united in reforesting parts of their unused land and endowing the area with wealth.
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