Aveda hairdressing products. COLOR PRESERVE Shampoo. This mild shampoo for daily use protects and prolongs the color of colored or highlighted hair. The color will remain vibrant and shiny for a long time, as if it were its natural color, thanks to its 100% organic formula that prevents external agents from degrading it. Apply to damp hair with a gentle and enveloping massage. The result is intense, shiny, silky and soft colored hair.